On this page you will find the all the relative work I have done for Top-Turtle. Top-turtle was a brand name of Vencerfoods LTD. I was appointed as a Graphic Designer and Marketing Intern. I worked with the team through design concepts and different marketing campaigns. Below you shall see the work completed.
The Business Idea
The idea of this company was to create capital to fund a bigger project of the director. The project did alter through-out my internship as circumstances changed. The aim was to create a portal that offered local people the best restaurant deals this included dining in and take-aways. As the circumstances changed the portal was transformed into a brand new, ideas-driven and fun online store, which aims to give great offers on a range of consumer’s favourite products.
About the brand
The brand was associated around a Turtle for various different reasons. One being a personal reason which creates a personal relation to the director’s beliefs. Turtles are often depicted in popular culture as easy-going, patient, and wise creatures. The other being that the turtle is fair though slow it’s also persistent, one that keeps on going all the way to the finishing line to win the race. Taking inspiration from the story of the Turtle and the Hare.
Below demonstrates the process used when design the turtle character using Adobe Illustrator. A sketch was first drawn and imported to get to stage one. The character started by using a base layer from which more layers were added with detail and further characteristics.
When designing the logo, a few things had to be taken into consideration: To continue the theme of the Turtle as this is the brand identity, the colour green symbolises this, also the Turtles chest replaces the 'O' in 'Top'. The logo had to be fun whilst also professional, to do this a font was used that could be easily read. Extra strokes were added to the letters to adding colour and a fun factor. Having the letters at a slight angle allowed the words to be fun whilst also easily readable.
Merchant Infomation Pack
The Merchant Information Pack was a document which was sent to businesses explaining why they should partner with Top-turtle. Inside explained firstly what Top-turtle was as it was a new company, how Top-turtle would boost sales for the merchant and the various ways in that it would. Top-turtle would target customers through different social media platforms and through its own unique online portal. It would also work on merchants SEO to optimise the traffic of customers to the sellers own platform aswell. Below you will find the document.
Social Media Pages
This is a page I designed with Photoshop for the social media pages. The page was designed to have a video advert, was saved for HTML format and imported into Dreamweaver. From here I watched online tutorials and learnt how to link the video and how to make it usable on the social media platform.
At this point the direction of the business changed and went to be an online platform providing consumers with their favourite products. I designed a banner which advertised some the best products and deals enticing viewers to read more. (Banner Below)
A Marketing Giveaway
This was a campaign was aimed at gaining more people to the site. By offering a free product viewers engaged and shared the page and it gained a wider audience. The product given away was selected as at the time the IPhone 4/4S was one of if not the most popular phone being used, this meant there was a very large amount of people who could use the product and would be interested in winning.